The proliferation of professional transparency is creating new ways for individuals to develop an opinion about you. Information sharing and your reputation are now inextricably combined. You can share information about yourself in endless ways (e.g., Facebook, LinkedIn, Twitter, blogging). Most of these do not even require you to be physically present. Individuals that you have never met and may never meet can find information about you faster than ever.
Reputations back in the “old days”
While the importance of a good reputation is not new, the environment in which you are working to build a good reputation is. Twenty years ago, your reputation as a business professional was confined to the experiences of individuals with whom you interacted within your organization or shared experiences with at industry meetings.
Many of the Visibility Accelerators we have explored so far are activities that you do or behaviors that you demonstrate in order to raise your visibility. Therefore, these accelerators are defined as the behaviors that help you get seen. Our final Visibility Accelerator is focused on the activities and behaviors that help you become known. As a result, these activities and behaviors help build your reputation.
Are you not feeling that you have the support of your boss when it comes to joining an association? In a previous post we discussed the importance of balancing work and industry events and being open with your boss. Here are a few more tips for getting your boss’s support and for getting her behind your decision to join an association.
Do you have the time or the desire to make more of a commitment to membership in an association? If so, then the Board of Directors is the place for you. Being a board member in an association requires the highest degree of commitment, and represents the highest degree of complexity. Board roles typically include President, President-Elect, and Vice-President. Being on a board can be very rewarding, as it provides you the greatest opportunity to impact member experience.
You’ve decided you need to get more involved in associations in your industry, but you don’t have tons of time to commit. There are many different ways to get involved without being committed on a regular basis. Presenting at an association meeting or participating on a panel may be a good way to go. Your local groups always need speakers, and they love speakers from within the industry.
So after all the discussion about belonging to an association and the benefits involved, are you still not convinced that it’s a good idea? Before you click away and go back to your busy work or home life, try a few of these suggestions to make absolutely sure joining an association isn’t right for you.
As you’ve seen, there are so many reasons to get involved with an organization in your industry. Once you convince your boss of the importance, and get her buy in, the benefits are many for both you and the company. Often times your boss will even see the benefit, so much so that she is willing to pay the membership fee, if there is one. Once a member, you need to decide what role you’d like to play – some requiring more of a commitment than others.