Your time is precious. Your days are already packed with meetings, conference calls, overdue deliverables, and unanticipated interruptions. Working to raise your visibility in your organization and industry requires that you focus your precious time on specific activities and behaviors that help you produce results. Anyone can engage in a bevy of activities that keep them busy, yet you cannot afford that luxury. In other words, the investment of time and energy you make in your efforts to raise your visibility must be productive. What is the difference between keeping busy and being productive?
It is important to recognize that visibility and value are deeply symbiotic in your organization and industry. You already know that professional risks exist for busy business professionals who are invisible or undervalued in their organization. You do not want to be visible without providing value, and it is hard to demonstrate the value that you provide if you are invisible.
Research tells us that how we define something dictates the activities we subscribe to it. There is a famous example from the turn of the 19th century that illustrates this point. In an effort to change how the public perceived his company, the president of a railroad company declared, “We are not a train company – we are a transportation company!” Suddenly, by viewing his organization as a provider of transportation and not just an owner of trains, he created new customer perspectives and business opportunities.
By all accounts, the world of work you are experiencing is significantly different than your parents’ world of work. The old ways of networking and measuring performance are ineffective in the face of unprecedented change and transparency.
In order for an organization to obtain value from you and for you to raise your value in your organization, you must capitalize on either an existing way of creating value or identify new ways to create value.
As recently discussed, the quantity of work produced and the quality of your work are keys to creating your good reputation. Let’s face it, if you produce a low quantity of work and the work you do produce is low quality, your days are numbered. Even the best attitude and behavior will not offset low quantity and poor quality.
Having a good attitude, demonstrating good behaviors, and acting with integrity are only part of the reputation equation. In today’s fast-paced organizations, it’s almost assumed that your work production is good. Even colleagues who demonstrate a good attitude and good behaviors may find themselves in job jeopardy if they’re not producing good work.
Your reputation is built on a never-ending series of choices that you make every day. And in today’s transparent and frenetic organizations, your choices are seen by more of your colleagues, and faster than ever before.
The work that I do with my leadership coaching clients often focuses on the power of choice. My clients like talking about the concept of choice as they aspire to be more focused in what they choose to do and how they choose to do it. Often, however, in situations where my clients do have a choice, they erroneously believe they have no choice.