Many of the Visibility Accelerators we have explored so far are activities that you do or behaviors that you demonstrate in order to raise your visibility. Therefore, these accelerators are defined as the behaviors that help you get seen. Our final Visibility Accelerator is focused on the activities and behaviors that help you become known. As a result, these activities and behaviors help build your reputation.
Your time is precious. Your days are already packed with meetings, conference calls, overdue deliverables, and unanticipated interruptions. Working to raise your visibility in your organization and industry requires that you focus your precious time on specific activities and behaviors that help you produce results. Anyone can engage in a bevy of activities that keep them busy, yet you cannot afford that luxury. The investment of time and energy you make in your efforts to raise your visibility must be productive. What is the difference between keeping busy and being productive?
Reputation is the intangible ways in which we connect with others. This is where activities and behaviors that help you be known in your organization and industry exist. I like to think of reputation as the echo you leave when you exit a room. Your reputation is what your colleagues say about you when you are not there. Perhaps your colleagues are commenting on a presentation you just gave, an interaction you just had, or your candidacy for a promotion. Do you know what they are saying about you? More importantly, what do you want your colleagues to be saying about you?
Now more than ever, being visible is critical to your long-term success in your fast-moving, ever-changing organization. When you think about being visible, consider that there are three levels of visibility: low, medium, and high. The two levels that typically impact your visibility are your personal visibility and the visibility of the work that you do.
The frequency and pace of change in your organization, the exponential growth of your professional transparency, your lack of energy to connect with others while employed (visibility), and your lack of energy regarding your performance assessment (value), all create professional risks for you. With increased turbulence in your organization resulting in roles, responsibilities, and relationships changing with great frequency, your ability to benefit from the development of organic relationships (ones that grow naturally over time) or purposeful relationships (ones that you proactively create with a goal in mind) is being seriously eroded.
Even another reason networking while employed and performance appraisals are becoming increasingly ineffective is the explosive growth in professional transparency. As recently as seven years ago, unless the subject of your search was your favorite movie star, rock star, or politician, your ability to find details about another individual was challenging. This was not due to your faulty research skills – information about an average individual simply did not exist publicly. In fact, information about others was so absent in the not-too-distant past, the thought of seeking out personal or professional details regarding another person would not have even occurred to you.
How do you know if your organization has a performance management system? I think you know, as your body is already starting to shudder. Once a year, your boss is thrust into the dreaded “performance management cycle” and required to complete numerous performance appraisals. As he rushes to complete his appraisals en masse the Sunday night before the appraisals are due, his ratings are influenced by the rankings and bell-curve pre-established by your organization. Upon the completion of an exhausting approval process, he finally schedules a meeting with you. Following the meeting, you rush back to your cubicle, call your significant other and exclaim, “I got a 3.5 on collaboration!”
History will not be kind to the performance appraisal. After decades of lackluster experiences, stale formats, and non-existent correlations between assessment and achievement, most savvy business leaders and modern management experts would tell you that the performance appraisal is a well-intended yet failed exercise in behavior modification.
Raise Your Visibility & Value highlights seven visibility accelerators. Our seventh visibility accelerator is “Manage Your Reputation.” Learn the importance of ensuring that, when your colleagues speak about you when you are not present, it reflects the way you want to be spoken about.
While it is inevitable that the dreaded performance appraisal as the sole measurement of your contributions to your organization will cease to exist in its current format (insert golf clap), some form of performance measurement will continue to exist. One reason is that roles within organizations where value creation falls into a category called “individual value” will need a performance management system to measure how foundational activities impact the organization.