Business Value and External Marketplace Drivers

The competitive global marketplace shows little mercy for organizations that are slow to raise the bar for their customers and their employees. Business value tied to external marketplace drivers tend to be strategically focused and is created by:

  • Anticipating changes in the marketplace.
  • Building decision alternatives based on a variety of implications (i.e., financial, cultural, geographic).
  • Considering risk in strategic decisions.
  • Taking action that has broad and long-term implications.

Realistically, fewer roles within your organization will be focused on external marketplace drivers. These roles are focused primarily on strategy – looking around the corner to see what is coming before it comes, and knowing where to go before others get there. These roles possess some degree of individual value, as all roles do, and some degree of business value tied to internal financial drivers. Yet, the majority of the focus of these roles is on broader, long-term outcomes.

External marketplace drivers are typically segmented into two core areas:

  • Economic drivers – inflation, interest rates, insurance rates, unemployment, new housing starts, and retail sales.
  • Competitive drivers – strategies of competitors, buyer alternatives, and advances in technology.

Image by Gerd Altmann from Pixabay


Raise Your Visibility & Value: Uncover the Lost Art of Connecting on the Job is available

in AUDIO FORMAT here on Amazon and iTunes

and in HARD COPY here on Amazon and Barnes & Noble.

Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching mid- to senior- level leaders and their teams in business environments. With over twenty-five years of innovative leadership and management experience, Ed possesses the ability to build awareness, create action, and deliver results. Known for his business acumen, his ability to resolve complex human relations issues, and his enthusiastic, accessible and responsive style, Ed partners with managers, leaders and business teams to explore clarity and communication, and traverse conflict and change.