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Excellius Leadership Development

The Importance of a Good Reputation

Many of the Visibility Accelerators we have explored so far are activities that you do or behaviors that you demonstrate in order to raise your visibility. Therefore, these accelerators are defined as the behaviors that help you get seen. Our final Visibility Accelerator is focused on the activities and behaviors that help you become known. As a result, these activities and behaviors help build your reputation.

Finally, the importance of having a good reputation is not new. From your early days sitting or kneeling in your house of worship, to Friday night dinners with your grandparents, you have heard about the importance of a good reputation.

Reflections on a good reputation

Great minds throughout history have reflected on the importance of a good reputation. These reflections go back thousands of years.

“The way to gain a good reputation is to endeavor to be what you desire to appear.” – Socrates (470 BC – 399 BC)

“Reputation is an idle and most false impression; oft got without merit, and lost without deserving.” – William Shakespeare (1564 – 1616)

“Associate with men of good quality if you esteem your reputation; for it is better to be alone than in bad company.” – George Washington (1732 – 1799)

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln (1809 – 1865)

“You can’t build a good reputation on what you are going to do.” – Henry Ford (1863 – 1947)

Image by Tumisu from Pixabay


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Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching mid- to senior- level leaders and their teams in business environments. With over twenty-five years of innovative leadership and management experience, Ed possesses the ability to build awareness, create action, and deliver results. Known for his business acumen, his ability to resolve complex human relations issues, and his enthusiastic, accessible and responsive style, Ed partners with managers, leaders and business teams to explore clarity and communication, and traverse conflict and change.