There are many types of organizations in the world. Whether you work for a non-profit or for-profit, a manufacturer or a service provider, a “bricks and mortar” or virtual company, you work for an organization that needs to survive in a very competitive, fast-changing, and complex environment.
All organizations operating in complex environments are impacted by external and internal forces. Externally, your organization needs to raise capital in order to invest in its growth and generate revenue to cover its operating expenses with vendors and employees. In order for your organization to obtain capital or generate revenue, it needs to create value for investors and customers.