As we previously discussed, there are many reasons to attend industry association events. Meeting experts and demonstrating openness are just two.
- Meeting experts. You have a lot going on at your organization, and a key asset to accelerating your progress is meeting someone who has already done what you are doing. Whatever you are attempting to introduce or implement at your organization, there is someone who has “been there, done that.” Industry associations are fantastic places to meet colleagues who can provide you valuable insights, compelling lessons, and meaningful recommendations to ensure your success. In some cases, the experience of a colleague pays for your membership many times over.
- Demonstrating openness. Your fast-paced organization demands your attention and effort 100% of the time, but your fast-paced industry also makes it challenging to stay current. By engaging with your industry, you demonstrate to your internal clients and colleagues that you are not satisfied with the status quo. If you want to keep your organization on the cutting edge, you have to stay sharp. Industry associations are a great place to sharpen your edge.
Image by Gerd Altmann from Pixabay
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