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Excellius Leadership Development

Raise Your Visibility & Value: The Best 30-Second Commercial You Can Use

Here’s the reality. There is no one best way to introduce yourself to others. The internet is filled with tips and ideas on how to construct a 30-second commercial. Who is to say which one is right for you?

In reality, most folks don’t need a construct on how to craft a 30-second commercial when they are meeting new people. I have seen scripts where you fill-in the blanks about your strengths, past accomplishments, and areas of interest. I have seen videos of folks sharing what a great 30-second commercial looks and sounds like. I have been to workshops where your write and repeatedly practice your 30-second commercial. Most folks tape television shows so they can avoid commercials. Why would someone attend a networking event only to be drowned in endless commercials?

To make a strong connection, you need to do three things. You need to:

  • Be confident with who you are, what you have done, and what you are looking for.
  • Be clear with the pieces of information you want to share.
  • Be yourself!

Dump the scripts! Delete the videos! Skip the workshops! Don’t think of what you are saying is a 30-second commercial! Think of introducing yourself to others with confidence, clarity, and authenticity. Just be yourself.


Ed’s new book, Raise Your Visibility & Value: Uncover the Lost Art of Connecting on the Job is now available on Amazon and Barnes & Noble. Please check it out and share the word!

Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching mid- to senior- level leaders and their teams in business environments. With over twenty-five years of innovative leadership and management experience, Ed possesses the ability to build awareness, create action, and deliver results. Known for his business acumen, his ability to resolve complex human relations issues, and his enthusiastic, accessible and responsive style, Ed partners with managers, leaders and business teams to explore clarity and communication, and traverse conflict and change.