Raise Your Visibility & Value: When Doing Your Job Well Isn’t Enough

In today’s “get-it-done-yesterday” business environments, the frequency and pace of change is accelerating, tenure is shorter, and relationships are shallower. Herminia Ibarra, the Cora Chaired Professor of Leadership and Professor of Organizational Behavior at INSEAD, reflected on this topic in a recent Wall Street Journal article. “With competition fierce and the business climate changing rapidly, companies are telling their leaders that it’s no longer enough to deliver results in their individual departments, or over the short term.” Doing your job well, which often results in an “exceeds expectations” rating on your annual performance appraisal, is no longer enough. You must do more than just do your job well.

You must go beyond providing good performance and create value for your organization. While your organization’s balance sheet might classify you as a liability, you must act like an asset. And, like most assets, the value you create needs to appreciate over time. If you are not viewed as valuable, you are at risk, similar to any under-performing asset, of being divested and escorted out of the building.


Ed’s new book, Raise Your Visibility & Value: Uncover the Lost Art of Connecting on the Job is now available on Amazon and Barnes & Noble. Please check it out and share the word!