Ed Evarts

Raise Your Visibility & Value: How Do I Balance Work and Industry Association Engagement?

Balancing work and industry association engagement in your busy organization is not easy. Engaging with industry associations can become harder if your boss does not support the concept. Your boss may feel that industry association meetings are just social or networking events “dressed-up” to look like a work-related event. Your boss may believe that engaging with your industry is not a productive use of time. Your boss may think that any industry related activities should be done “off-the-clock.” If your boss has any of these perspectives, his lack of support can be a significant hurdle to your efforts to engage with your industry.

In order to ensure that your boss’s mindset is a hurdle rather than a roadblock, follow these steps:

  • Be open with your boss.
  • Ask for support.
  • Plan for your absence.
  • Deliver on your plan.

Next week, we’ll take a more in depth look at how you can ensure that your boss’s mindset is a hurdle rather than a roadblock.