Networking is and will continue to be an important professional activity for business professionals. In fact, 60 – 70% of employed individuals located their most recent job opportunity through networking. In a poll I conducted on LinkedIn, these numbers were corroborated when 59 percent of 1339 respondents chose the category “by networking with friends and colleagues” as the strategy that led them to their most recent job. Therefore, networking was three times more effective as using an on-line job board and almost three times more effective as using a recruiter.
For business professionals looking for their next job or self-employed business owners seeking revenue, networking has many benefits. When networking, these individuals can
– practice how they verbally and visually present themselves to others.
– polish how they describe their goals, needs, and capabilities.
– meet colleagues who can introduce them to others who can help them.
– connect with colleagues whose work complements their own, creating new synergies and opportunities.
– hear what others are doing which may generate new ideas for them.
– try out new looks in their wardrobe, ensuring their wardrobe is polished, up-to-date, and ready for interviews and meetings.
– create opportunities for others to give them feedback on what they are doing that works and what they are doing that could improve.
– catch up with old friends and be reminded that they are not alone.
By and far, networking is the most effective strategy for business professionals to land a job and self-employed business owners to generate revenue.