Managing Your Reputation Today

Managing Your Reputation Today

Reputations back in the “old days”

While the importance of a good reputation is not new, the environment in which you are working to build a good reputation is. Twenty years ago, your reputation as a business professional was confined to the experiences of individuals with whom you interacted within your organization or shared experiences with at industry meetings.

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The Importance of a Good Reputation

The Importance of a Good Reputation

Many of the Visibility Accelerators we have explored so far are activities that you do or behaviors that you demonstrate in order to raise your visibility. Therefore, these accelerators are defined as the behaviors that help you get seen. Our final Visibility Accelerator is focused on the activities and behaviors that help you become known. As a result, these activities and behaviors help build your reputation.

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Visibility Accelerator #3 - Be Responsive

Visibility Accelerator #3 – Be Responsive

Today, colleagues and information can reach you at any time of the day, in an endless number of ways, in milliseconds. It is estimated that over 6 billion mobile phone calls are made per day in the United States. Smartphones have created a world of socially acceptable stalking. You can be found at anytime and anywhere.

This ability to connect to you frequently and instantly highlights an interesting human behavior. The speed in which a colleague reaches you creates an identical expectation as to how long it will take you to respond. Similar to a fast-paced ping pong game, your colleagues expect a response as quickly as they got the ball to your side of the table.

“Responsiveness is the degree to which you get back to colleagues and foster progress.”

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Visibility Accelerator #1 - Introduce Yourself

Visibility Accelerator #1 – Introduce Yourself

You may be surprised to find that introduce yourself is the first Raise Your Visibility & Value visibility accelerator. After all, introducing yourself to others seems so simple. What is difficult about saying “hello” and shaking the hand of a new colleague?

Carl is also surprised because, like you, he has been meeting people his entire life. As an adolescent, he found himself at parties introducing himself to new friends. As a young law student, he attended classes where he introduced himself to fellow classmates. Today, as an in-house attorney for a growing software company, Carl “meets and greets” people all of the time – colleagues, clients, and other professionals in the legal profession.

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How To You Raise Your Visibility in Your Organization and Industry

How Do You Raise Your Visibility in Your Organization and Industry?

As you work to raise your visibility in your organization and industry, certain activities and behaviors are more productive and will accelerate your efforts. These “accelerators” are like putting rocket fuel in a Honda Civic. When you “step on the gas,” you will enhance your presence and reputation faster than ever before. And these activities and behaviors can be easily integrated into your already busy workday.

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Value Creation Is Financially Based

Raise Your Visibility & Value: Value Creation Is Financially Based

Raising your value is defined as performing activities that connect individual contributions with business performance. To be considered a valuable employee, you must tie as many of your activities as possible to how your organization measures how well it’s performing. For most organizations, business performance is predominantly measured through financial performance. As you work to create value for your organization, you must focus your activities on your company’s financial performance.

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Obtaining Value Internally

Raise Your Visibility & Value: Obtaining Value Internally

Internally, your organization needs to be managed in ways that ensure investors and customers stay interested. In order for your organization to survive for the long-term, it needs to obtain value from vendors and employees.

There are numerous variables your organization manages internally to keep external stakeholders interested through value creation. One of the most significant ways to create value internally is by managing expenses with vendors and employees.

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Creating Value Externally

Raise Your Visibility & Value: Creating Value Externally

All organizations operating in complex environments are impacted by external and internal forces. Externally, your organization needs to raise capital in order to invest in its growth and generate revenue to cover its operating expenses with vendors and employees. In order for your organization to obtain capital or generate revenue, it needs to create value for investors and customers.

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