The proliferation of professional transparency is creating new ways for individuals to develop an opinion about you. Information sharing and your reputation are now inextricably combined. You can share information about yourself in endless ways (e.g., Facebook, LinkedIn, Twitter, blogging). Most of these do not even require you to be physically present. Individuals that you have never met and may never meet can find information about you faster than ever.
Growth in the ways that you can share information about yourself and the number of opinions that can be developed about you is exploding. While you are working your life away in Dubuque, Iowa, a colleague from another city is reading a blog you wrote. When you are snoring away in Jakarta, India, someone in another time zone is taking a peek at your Facebook page. Whilst you are stuck in another late night meeting in Paris, France, wondering, “What am I doing here?” a recruiter is starting his day by reading your LinkedIn profile.
Unless you are Superman or Superwoman, you cannot be everywhere at once. In your absence, at some point during the day, information sharing is going on and someone is thinking and speaking about you. This “echo” of you that exists in the thoughts and words of your colleagues is your reputation.
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