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Just in time for the holidays – Raise Your Visibility & Value: Uncover the Lost Art of Connecting on the Job is now available in audio format!
It is important to recognize that visibility and value are deeply symbiotic in your organization and industry. You already know that professional risks exist for busy business professionals who are invisible or undervalued in their organization. You do not want to be visible without providing value, and it is hard to demonstrate the value that you provide if you are invisible.
Research tells us that how we define something dictates the activities we subscribe to it. There is a famous example from the turn of the 19th century that illustrates this point. In an effort to change how the public perceived his company, the president of a railroad company declared, “We are not a train company – we are a transportation company!” Suddenly, by viewing his organization as a provider of transportation and not just an owner of trains, he created new customer perspectives and business opportunities.
The frequency and pace of change in your organization, the exponential growth of your professional transparency, your lack of energy to connect with others while employed (visibility), and your lack of energy regarding your performance assessment (value), all create professional risks for you. With increased turbulence in your organization resulting in roles, responsibilities, and relationships changing with great frequency, your ability to benefit from the development of organic relationships (ones that grow naturally over time) or purposeful relationships (ones that you proactively create with a goal in mind) is being seriously eroded.
By all accounts, the world of work you are experiencing is significantly different than your parents’ world of work. The old ways of networking and measuring performance are ineffective in the face of unprecedented change and transparency.
Now is the time to differentiate yourself in your organization and industry. Now is the time to move beyond networking and start raising your visibility. Now is the time to break your dependency on performance management systems and start raising your value.
1. Send a recap of your conversation (i.e., what you heard, next steps) to your boss.
2. If appropriate, schedule a follow-up meeting to continue the conversation and to ensure that you keep making progress.
3. Focus on the next steps that move you closer to connecting your contributions with the business’s performance.
1. Consider saying something like the following to get the conversation going:
- “Thank you for finding time to speak with me about the value I create for our organization.”
- “I appreciate the information that was shared in my last performance appraisal and I am continuing to focus on the areas of opportunity that we have identified.”
1. Identify the business performance drivers that are important to your organization. Brainstorm with a colleague, speak with a senior leader, or talk with someone in finance, sales, business development, or operations.